Online advertising, also known as digital advertising, refers to promoting products or services through social media platforms or specialized websites.
Electronic advertising is considered an essential element used by companies in their marketing process, due to its ability to quickly reach a larger audience, allowing advertisers to customize their message to the targeted audience.
Electronic advertising allows for data analysis, audience targeting, and performance adjustment to improve the advertising performance and achieve better results that help increase sales or services.

The benefits of electronic advertising include the following:

1- Reaching a wider audience online.
2- Targeting a specific audience, increasing the chances of success.
3- Often much cheaper than TV advertising.
4- Allowing for real-time data analysis and campaign adjustments to improve performance.
5- Building brand awareness through electronic advertising.