Search Engine Optimization, or “SEO” for short, refers to the process of using certain technical procedures to improve a website’s ranking in search engine results such as Google and others. The goal is to increase the targeted audience’s access to your website.

Search Engine Optimization is performed according to specific standards that improve the website’s internal and external links, optimize the website’s structure, and consider several other factors.

SEO is essential for any website on the internet that seeks to increase traffic to its site. It is one of the digital marketing tools used in our modern age, which contributes to organic growth and, in turn, increases revenue and profits.

SEO techniques can be divided into three main types:

1- On-page SEO, which includes optimizing the title, description, main and subheadings, and internal links, among others.
2- Off-page SEO, which includes redirects, internal links, checking the overall health of the website, among others.
3- Technical SEO, which includes page loading speed, browser compatibility, and checking the website’s compatibility across different devices, among others.

This includes page loading speed, browser compatibility, and checking the website’s compatibility across different devices, among others. These procedures are used to increase traffic and organic visits, ensure the website reaches its target audience, and improve the website’s visibility on search engines in a technical and effective manner.